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5 Metrics every restoration contractor should track
What it is: Total days from job start to job completion. [For average residential water mitigation]
Target: 5 days or less.
Why it matters:
- Keeps equipment from tying up too long
- Prevents customer frustration
- Speeds transition to repairs and claim settlement
What it is: How quickly and how clearly documentation is submitted from the field.
Target: Within 2 hours of site work (with 95%+ accepted without revision).
Why it matters:
- Reduces back-and-forth with adjusters
- Prevents delays in estimate writing
- Moves jobs through faster without rework
What it is: Tracking what should have been placed vs. what was actually placed.
Target: 100% alignment (with $500 recommendation / drying plan).
Why it matters:
- Ensures drying plans are followed
- Prevents under-documented or under-equipped jobs
- Protects both margins and credibility with carriers
What it is: Comparing planned demo timelines against actual completion.
Target: 0 days between estimate and actual
Why it matters:
- Demo delays ripple through drying, cleaning, and repairs
- Staying on target keeps repair estimators scoping at the right time
- Faster, predictable claims settlement for carriers and customers
What it is: The time from receiving a new job lead/opportunity to submitting the first estimate to the carrier.
Target: Within 48 hours for mitigation (varies for repairs).
Why it matters:
- Faster submissions mean quicker approvals
- Keeps pipeline moving for both mitigation and repairs
- Directly improves cash flow and customer confidence
Your Field Metrics Health Report
TAKE THE FIELD METRICS HEALTH CHECK
How healthy are your field metrics?
Please input your metrics below:
Our customers realize an increase of 5 to 30% in equipment placement.
"Because of Hydro, our efficiency and claim volume is up. The dollar value for each claim is up because everything is justified and we’re not spending time going back and forth with adjusters.
I know that every project a Hydro report shows up on, there's no question about equipment calculation.”
EVAN MACFAWN
Senior Vice President
"The amazing thing about this product is that it really saves us a lot of time, and lot of money, and has increased our profitability two fold. Having all that data in one place is comforting as a company, that if there is ever an issue we can defend our actions.”
JOHN WOODS
Owner-Operator
HERE'S PROOF
“Metrics only matter if your field teams believe they make the job easier, not harder. This is about building a culture of clarity and accountability.
Taylor's Tip
Focus on 3 to 5 numbers that truly move the business, keep them front and center, and celebrate progress often. Because in the end, the behaviours you recognize and reward are the ones that become part of your culture.”
Field Metrics That Matter: Starter Kit
Brought to you by Encircle in partnership with Taylor Carmichael, Southeast Restoration
Why do field metrics matter?
Tracking the right field performance metrics isn’t about piling on more paperwork or giving people another checklist. It’s about finding the friction: the delays, the rework, the constant back-and-forth, and removing it.
When you measure the right things, jobs move faster, your team spends less time chasing details, customers get answers quicker, and the business runs smoother.
The right KPIs help you:
Keep projects on schedule
Get paid faster
Boost profitability
Improve accountability without micromanaging